Beginner's Guide: How to Market Corporate Massage
Onsite chair massages are done while you're seated fully clothed in a portable, specially designed chair. They usually involve a massage of your neck, shoulders, back, arms, and hands.
It sounds good, but marketing it isn’t without its drawbacks.
The process of marketing seated massage to corporations is not without a great number of obstacles and pitfalls.
One of the biggest mistakes practitioners make in selling is thinking they are selling seated massage. The truth is, your prospects don’t care about seated massage. What they do care about are their own problems. So if you want to be successful, stop thinking about selling seated massage. Instead, start thinking about selling solutions to their problems.
With the right information, however, you can find success in corporate massage.
What you need to know are the benefits of corporate massage, and they are far-reaching for employees and employers alike.
If you’re thinking about bringing corporate massage into the office and marketing it as one of your practice’s services, you probably want to know what the benefits of this type of massage might look like.
1. Reduces stress
2. Decreases anxiety and depression
3. Relieves muscle tension and pain
4. Improves quality of sleep
5. Relieves headaches
6. Lowers blood pressure
7. Prevents repetitive strain injuries
8. Increases immune function
9. Treats carpal tunnel and tendonitis
10. Increases focus, energy and mental clarity
Doing on-site massage for corporations can be fulfilling and profitable work. It’s important, however, that you carefully target the kind of corporations you want to work in. For massage therapists who are new to selling to businesses, it’s best to start off with smaller companies or departments within larger companies.
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Given today’s technological ubiquity, and the success apps and mobile software have seen in recent years, it seems almost natural that the most unexpected industries would climb aboard and rub shoulders with the kingpins of tech-innovators.
Massage therapy is one of those industries, and SOAP Vault has mastered the tech.
It was once quite a laborious task of the brick-and-mortar business model to manage client intake forms, scheduling, financial documentation and ensure security of all files, but SOAP Vault has solved that issue by streamlining all things pertinent to your massage practice directly through one superb piece of software.
